My project on lakme cosmetics

In the skin-care segment, price and volume played an equal role in value growth. Integrated supply chain and well spread manufacturing units.

lakme products advertisement

Atleast mention three! We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Schiffman; Consumer Behavior 9th edition.

Page 8 Eyes From dramatic to natural look- a wide range of products are on offer to create the perfect eyes. Lakm provide the complete package with the skin care range and the wide range of colors to spice up the look.

project on beauty products

We were intrigued by this fact. This would be the major cause of lose of market share in the country. Free gifts are given during promotion periods and are advertised in the local major newspapers and on the web.

business studies project on cosmetics
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HUL Lakme Project Report